The identification of trends and measured parameters is the first and most basic stage in building a complex
picture of an industry’s characteristics and functions.
Many sources and publishers provide simple reports
on the most prevalent markets and their component subsectors. At The Solomon Barnes Consultancy we endeavour to take
analysis to a greater depth for clients that are left with more questions than answers by these publications.
By
delving into the structural dynamics of a market we tackle early in the analytical process the question of how markets function,
alliances, and the buyer dynamic. There is growing case evidence that the increasing segmentation of industries is creating
new market conditions where both oligopolistic and monopolistic competition coexist.
This has led to misconceptions
about the true nature of competition and in turn this has led to poor management decisions. The pursuit of sales maximisation
strategies has driven some firms to invest in areas that neither bring adequate returns, nor adhere to a sustainable strategic
path.
As new anecdotal evidence grows surrounding technology evolution, it is even more important
now to appreciate the true character of security & defence markets, and the patterns of market power, or market structure,
that are developing as old technology reaches obsolescence.
These structural patterns can now be interpreted to
yield more appropriate market-specific strategies for the individual firm. Coupled with a greater understanding of buyer and
supplier functions, analysis can now go further towards understanding strategic options and the future development of markets.
As pressures for growth are pushing companies to set targets far in excess of market rates, there is a perpetual need
to generate greater value. This reality makes increasing demands of strategic thinking and accordingly we provide a different
approach to market analysis.
Ongoing & Future Requirements for European Homeland Security
Markets
Time-sensitive reporting of economic, political and
regulatory conditions.
