|
|||||||
|
New realities make great demands of market analysis. We provide our clients with the strategic depth of knowledge to exploit new realities. Danny Solomon |
|||||||
|
|||||||
|
Market entry is one of the greatest risks taken by firms and can represent either a great threat or opportunity for companies faced with a new entrant. Our primary research can gauge the consensus among firms, and provide feedback on the likely competitive intensity, among both suppliers and retailers. We can provide objective analysis of the potential structural ‘slack’ in a market and assess the likely reactions among competitors to a new entry, suggesting future market configuration, the effect on industry profitability, or suggesting a range of modes or points of entry. To illustrate this we undertake to ‘map’ the market, identifying firms according to their focus or strategy, their market strength, and their growth trajectory. Conversely for firms faced with a new entrant we can conduct rigorous competitor analysis so as to fully inform clients of their new competition. Analysis will highlight the strengths, weaknesses, and their likely modus operandi. Furthermore by conducting further market and supply chain analysis we can offer advise of how to reposition or reappraise existing operations that are under threat, suggesting defensive strategies that best exploit any new opportunities. |
