New realities make great demands of market analysis. We provide our clients with the strategic depth of knowledge to exploit new realities. Danny Solomon Primary Research The first objective of our primary research effort is to corroborate many of the findings uncovered in the review of secondary sources. This includes contacting the original authors or industry commentators to probe further into more contentious issues, contradictions, or conclusions. This goes further than many other research consultancies in identifying the inconsistencies in other reporting, and reasons for the misinterpretation of market performance by other analysts. It is this hindsight that provides for greater depth in understanding the relationship between company conduct and market performance, and provides the basis for more meaningful analysis and more accurate industry forecasts. These sources include: Market intelligence and business publishers Retail auditors Market database agencies Management consultancies Industry specialists

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