New realities make great demands of market
analysis. We provide our clients with the
strategic depth of knowledge to exploit new
realities.

Danny Solomon

Structural Market Analysis


The identification of trends and basic size parameters is the first and most basic stage in building a complex picture of a market’s characteristics of function.

Many sources and publishers provide straightforward reports on the most prevalent markets and their component subsectors. At Solomon Consulting we endeavour to take analysis to a greater depth for clients that are left with more questions than answers by these publications.

By delving into the structural dynamics of a market we tackle early in the analytical process the question of how industrial economic theories of market function are prevalent. There is growing case evidence that the increasing segmentation of markets is creating new market circumstances where both oligopolistic and monopolistic competition coexist.

This has led to misconceptions about the true nature of competition and in turn this has led to poor management decisions. The pursuit of sales maximisation strategies has driven some firms to invest in areas that neither bring adequate returns, nor adhere to a valid strategic path.


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